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In 1925, Memphis welcomed back a grand dame of Southern hospitality at 149 Union Avenue—The Peabody Hotel. Nearly a century later, this iconic property still shines as the “South’s Grand Hotel,” blending timeless elegance with modern luxury.

Now, you don’t have to wait until check-in to experience it. Let’s take a virtual stroll through 149 Union Avenue, where every corner holds a story worth telling.

The Peabody Fountain across the decades: in 1925, newly unveiled in the grand lobby; in the 1950s, at a car show in the Grand Lobby; in 1981, admired by visitors watching the ducks; and in 2025, shining for its 100th anniversary with young guests watching the Peabody ducks march.

The Peabody Fountain throughout the years 1925, 1969, 1981 and 2025.

The Grand Lobby

Step through the revolving doors and into history. The soaring Italian Renaissance-style lobby, framed with travertine marble and capped by a stained-glass skylight, has been the heart of Memphis gatherings for 100 years. Of course, the centerpiece is the Peabody Fountain, where the world-famous Peabody Ducks swim each day after their red-carpet march.

The Peabody Duck March through the years: 1947 guests in post-war attire watch ducks parade on the red carpet; 1965 crowds in mid-century fashion enjoy the tradition; 1981 visitors in 80s style capture the march with cameras; and 2023 guests watch the ducks walk down a red carpet during the modern-day celebration.

The Peabody Duckmarch throughout the years 1947, 1965, 1981 and 2023.

The March of the Peabody Ducks

Twice daily, at 11 am and 5 pm, all eyes turn to the red carpet as the Peabody Ducks make their march from the rooftop “Duck Palace” to the lobby fountain. What began as a playful prank in the 1930s is now one of the most beloved traditions in hospitality.

Then versus now - The Peabody’s Grand Lobby in 1969 and 2025. The Lobby Bar was added in the early 1990s.

Then versus now – The Peabody’s Grand Lobby in 1969 and 2025.

The Spirits of Memphis History

The Peabody’s Grand Lobby has been referred to as the “living room of Memphis,” and it has been said that the “Mississippi Delta begins in the Grand Lobby of The Peabody.” Whether it’s a Rubber Ducky, a shot of Jack Daniels, or a seasonal cocktail – sipping beneath the ornate stained-glass skylight takes you to another place and time.

Then versus now – Black and white photos of the newly refurbished rooms for the 1981 reopening of the Peabody Hotel versus the 2025 remodeling of the rooms.  

Then versus now – The Peabody’s Grand Lobby in 1969 and 2025.

Guest Rooms & Suites

Upstairs, the guest rooms and suites reflect a careful balance of heritage and comfort. From plush bedding to modern amenities, the accommodations honor the past while meeting the expectations of today’s historic hotel traveler.

Then versus now – Black and white photos of the Peabody Rooftop Parties in the 1940s and 1950s  versus 2025. The parties may look a little different but still add a fun vibe to the hotel’s summer social season.

Peabody Rooftop Parties have been around almost as long as the hotel!

Rooftop Views

At the top of 149 Union Avenue lies the Peabody Rooftop, where sweeping views of downtown Memphis and the Mississippi River stretch as far as the eye can see. It’s also home to the Duck Palace and the setting for Memphis’ hottest summer rooftop parties.

(Top Left) a black and white photo of waiters preparing to open Chez Philippe in 1981. (Bottom Left) Members of the Belz Family pause for a photo in Chez Philippe. (Right) Always and ornate restaurant – the Chez Philippe dining room features murals that have cameos of Belz Family members.

Fine Dining at its best – Chez Philippe offers Afternoon Tea and Dinner Service

Dining at Its Finest

From fine dining at Chez Philippe—the only Forbes Four-Star and AAA Four-Diamond restaurant in the Mid-South—to hearty Southern meals at Capriccio Grill, the culinary scene at 149 Union Avenue is as memorable as the hotel itself. Lite bites and desserts/coffee are available at Peabody Deli & Desserts and delightful pizzas are available at the Corner Bar.

(Top Left) a black and white photo of the 1921 exterior, (Bottom Left) a black and white photo of the 1953 exterior, (Top Right) a colorized photo of the 1996, (Top Right) a drone photo of the 2025 exterior.

The “South’s Grand Hotel” throughout the years

A legacy of 156 years. A Century at 149 Union.

As The Peabody celebrates 100 years at its current Union Avenue location, the hotel continues to embody Southern charm, history, and hospitality. A century has passed, but one thing remains certain: 100 years never looked this good.

Whether you’re planning your first visit or reliving fond memories, this virtual tour of 149 Union Avenue is just the beginning. Nothing compares to stepping through those doors and experiencing it in person.

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